Are Buyers Avoiding Your Listing?

Strategies to Revive A Stale Listing

It may have seemed like every listing sold on the first weekend in the past two years in New Zealand, but as the market began to slow down, more sellers faced the dilemma of an aging listing. If your listing has been on the market for a while, buyers naturally assume that there is something wrong with the home and avoid viewing your property. Fortunately, there are strategies to renew the listing and re-engage buyers’ interest. 

If your listing is losing steam, the first step is to understand why. Typically, if a home is not getting offers, it’s priced too high. Even homes in terrible condition will sell quickly for the right price. In a market where homes were selling quickly, it was common for sellers to assume they could push their listing price even higher. Savvy buyers and agents will reject overpriced homes in any market. 

Another strategy is to put the home on hold and make a few updates. In most cases, simply adding a fresh coat of paint or new carpet can offer a more appealing look to buyers. In other cases, to garner a top price, sellers may need to replace appliances or more. Always weigh the cost in dollars and time before making significant updates.

 

If your listing is not getting the attention it deserves, speak to your agent about your options and if you would like some fresh ideas on how to market your property, call Debbie Aldred on 021 406 967 anytime.